Craig Erlich

Craig Erlich has been President and CEO of Friendly’s Restaurants for two years, revitalizing the iconic brand after he acquired the company as President and CEO of BRIX Holdings, a role he held for seven years. A strategic leader in retail operations, logistics, real estate, business development, team building, and marketing, Erlich has held leadership positions with CVS Health, Jo-Ann’s, and KB Toys. He currently sits on the Governing Board of Directors for Easterseals North Texas and has been a volunteer leader for Easterseals for more the past 15 years after serving as Vice President for Easterseals New York, Vermont, and Coastal Fairfield County from 2011 until 2013.