Brad Fox is an experienced sales and marketing professional with a diverse background in the active lifestyle, fashion, and entertainment industries. Currently serving as the Head of Wholesale at Eastside Golf since January 2024, Brad previously held the position of Regional Sales Manager at Lacoste from June 2015 to January 2024. As a Partner at Prestige Group, Brad managed the launch of the Crep Protect brand in North America. Previous roles include Owner of Friend Or Foe, which focused on apparel inspired by American music, and VP Sales at K-Swiss, overseeing sales in the Western US and managing Amazon accounts. Brad's expertise extends to strategic marketing and business development, demonstrated during tenures at George P Johnson and Virgin Records America, where impactful marketing campaigns were developed for major brands and artists. Brad holds a BA in Economics from the University of Connecticut.