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Luvdhy Wahyu Sarwo Edy

Head of Marketing at Sunday

Luvdhy Wahyu Sarwo Edy has a diverse work experience spanning various industries and roles. They began their career as a Supervisor Surveyor at Pustral UGM in 2009. In 2012, Luvdhy joined PT. Tirta Investama (Danone Aqua) as a Management Trainee in the S&D Department, followed by a role as a Key Account Executive in Sales and Distribution.

Moving on, Luvdhy worked at PT. Bentoel Distribusi Utama (A Member of British American Tobacco) as a Wholesale Account Executive, where they managed the development of the wholesaler channel and executed marketing projects to support sales. They successfully increased the contribution of the Wholesale channel in the Greater Tangerang areas.

In 2019, Luvdhy joined PointStar as a Business and Marketing Specialist, responsible for assisting the Head of Marketing in reaching KPIs and developing the Go-To-Market strategy. They also handled joint marketing activities and generated leads and pipelines. Later, Luvdhy became a Marketing Manager at PointStar, leading the Indonesian marketing team and executing various online and offline marketing campaigns.

After PointStar, Luvdhy took on the role of Head of Marketing at DayaLima Abisatya, overseeing the marketing departments of the holding and its subsidiaries. They designed branding strategies, market research, and intelligence to open new markets and secure new deals.

Currently, Luvdhy is working as the Head of Marketing at Sunday Ins Indonesia, responsible for the overall branding and marketing strategies aligned with the regional team and HQ. They create and implement marketing strategies for different sales channels and media channels at a national and regional level.

Overall, Luvdhy Wahyu Sarwo Edy has shown a strong background in marketing and business development across multiple industries.

Luvdhy Wahyu Sarwo Edy began their education in 2004 at SMAN 1 Genteng Banyuwangi, where they studied science. After completing their high school education in 2007, they attended the English Studies Department at the Faculty of Humanities at Universitas Airlangga in Surabaya, Indonesia. Here, they pursued a Bachelor's degree in Arts, specifically focusing on English Cultural Studies, which they completed in 2011. Continuing their academic journey, Luvdhy pursued a Master of Arts (MA) degree in Media, Culture, and Society at the University of Leicester from 2014 to 2015. Subsequently, they enrolled in a PhD program in Sociology at the University of Exeter in 2016; however, they withdrew from the program in 2020.

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Timeline

  • Head of Marketing

    May, 2022 - present

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