Eduardo Donoso

Eduardo Donoso has over 10 years of professional experience in the marketing and business fields. In 2021, they began their current role as Chief Marketing Officer & Chief Product Officer at easycancha, where they are responsible for the communication strategy, public relations, product development and business transformation of the organization in Latinamerica. Prior to this, they held the same role at TOCTOC.com from 2018 to 2021, where they were responsible for the strategic definition of marketing and brand positioning. In 2018, they also co-founded WeZpot, a company that transforms unused spaces into a “CoWorking as you move”. From 2014 to 2018, they worked at Cencosud S.A., where they held the positions of Omni-channel Marketing Manager and Marketing Manager at Paris.cl. From 2011 to 2014, they worked at LATAM Airlines Group, where they held the positions of Digital Marketing Leader, SEARCH Marketing Analyst, and Online Marketing Intern. In 2010, they worked as an Assistant Professor at Universidad Diego Portales.

Eduardo Donoso has a diverse educational background. Eduardo is currently pursuing a Master's degree in Innovation from Universidad Adolfo Ibáñez, which they began in 2020 and is expected to complete in 2022. In 2014, they obtained a Diplom in Ecommerce & Digital Marketing from Universidad de Chile. From 2011 to 2013, they obtained a Master of Science in Marketing/Marketing Management, General from Universidad Diego Portales. From 2007 to 2011, they obtained a Bachelor of Business Administration (BBA) in Business Administration and Management, General from Universidad Diego Portales. Eduardo has also obtained several certifications, including The fundamentals of digital marketing from Google Digital Garage in 2020, Ecommerce Analytics: From Data to Decisions from Google in 2014, Google Analytics Platform Principles from Google in 2014, and Digital Analytics Fundamentals from Google in 2013.