Tom Burchnell

Tom Burchnell is the current Director of Product Marketing at EasyKnock, a position they have held since June of 2020. Prior to their current role, Tom served as the Senior Marketing Manager at BrightPath Mortgage from March 2016 to June 2020, where they focused on strategy, campaign development, and post-campaign reporting and analysis supporting the growth and expansion of BrightPath on both the B2C and B2B channels.

During their time at BrightPath, Tom was responsible for increasing revenue growth by an average of 58% YoY through creative SEM, paid social and radio campaigns. Additionally, they focused on landing page conversion rates with continuous improvements to PPC campaigns and keywords, and implemented product-specific SEO strategy which improved organic traffic by an average of 33% YoY while doubling average time on site. Tom also identified the need for and created a lender service division that contributed 15% of net revenues in 2019, and oversaw the creation and go-to-market of a proprietary broker enterprise platform that reduced B2B client submission time by 72%.

Prior to their role at BrightPath Mortgage, Tom served as an Account Executive at OmniPoint Staffing from May 2015 to March 2016. Tom began their career in marketing as an intern at Eckler Industries, Inc. from February 2014 to May 2015.

Tom Burchnell has a Master of Business Administration - MBA from the University of Georgia - Terry College of Business, with a focus in Business Administration and Management, General. Tom also has a Bachelor of Business Administration (BBA) from The University of Georgia in Marketing. Tom has two certifications from the University of Georgia: one in Digital Marketing Emphasis and one in Professional Sales Emphasis.

They are on a team with Jake Buchsbaum - Director of Performance Marketing, Keiran McCann - Design Director, and Stacey Skulnik - Director of Brand Marketing. Tom Burchnell reports to Jeff Carr, CMO.