Jasmine Riahi Andersson

Jasmine Riahi Andersson has a diverse work experience spanning several companies and roles.

Starting in 2005, they worked at Arcadia Group Ltd as a Supply Merchandise, where they monitored stock inventory and identified business opportunities to drive revenue.

In 2007, they joined Publicis Groupe as an Account Manager, handling campaigns for multinational brands such as P&G, L'Oreal, McVities, and Lindt. Jasmine later took on the role of Account Manager for pan-European campaigns, leading complex campaigns for Hewlett-Packard.

In 2011, Jasmine joined NORD DDB Stockholm, where they served as an Account Manager, managing campaigns for well-known brands like Willys, Vattenfall, H&M, Happy Socks, ACO, and Zoégas. Jasmine then became an Account Director, leading a team and overseeing complex Nordic campaigns for Samsung.

In 2016, Jasmine joined Klarna, a global fintech company. Jasmine initially served as a Global Product Marketing Specialist, focusing on the brand and B2C. Later, they became a Global Marketing Manager, leading the rebranding project and driving the development and execution of Klarna's new visual identity and brand platform. Jasmine'sfinal role at Klarna was as a Global Sr Marketing Manager and Head of Brand Experience, where they led a team and focused on creating a consistent brand expression across various touchpoints.

Currently, Jasmine works at EasyPark Group as the Global Brand & Creative Lead. Jasmine is responsible for leading the Brand & Creative team and managing complex rebranding projects as the company merges into a unified expression across all brands and markets. Jasmine'sskills span various areas such as brand management, creative strategy, brand development, project management, digital marketing, and strategic communications.

Jasmine Riahi Andersson completed their Bachelor's degree in Business Administration with a specialization in Marketing from the University of Kent from 2001 to 2004. Prior to that, they attended Thorildsplans High School from 1998 to 2001, where they pursued the Natural Science program with an emphasis on English. Additionally, Jasmine obtained the certification called "Klarna highest of high five" from Klarna in February 2020.