Roy Friedman

Roy Friedman has extensive experience in the hospitality industry. From 2017 to present, they have been the CEO and Founder of EasyWay, an end-to-end contactless guest journey platform. Prior to this, from 2010 to 2017, they were a Commander in the Israeli Defense Forces Special Reconnaissance Forces.

Roy Friedman attended Tel Aviv University from 2015-2017, where they earned a degree in Mechanical Engineering.