Betsy Pendergast

Betsy Pendergast is the current Director of Innovation at Ebco with previous experience as the Director of Strategic Planning at Luckie & Company. Betsy specializes in leading clients through insight-driven strategies to achieve business objectives and enhance brand loyalty. Pendergast has expertise in a variety of industries such as Consumer Product Goods, Retail, Hospitality and Tourism, Pharmaceuticals, and Financial Services. Betsy has presented at The Market Research Event (TMRE) in 2018 on "Unlocking the Power of the Creative Brief". Pendergast holds a BA and BS in Political Science and Psychology from The University of Georgia and has also attended Boston University Center for Design Imaging Arts.