Jean-Baptiste Casta has a diverse work experience in various roles and organizations. Jean-Baptiste started their career as an intern at Atviso - Vivendi in 2000. Jean-Baptiste then worked as a Business Development Manager at Digital Rum from 2001 to 2003. Casta then joined SFR-VODAFONE, where they served as a Product Manager and later as an Info & Sport Marketing Manager from 2003 to 2008. Jean-Baptiste then joined Sportfive International, where they held different positions, including Senior Director New Media and Senior Vice-President in Acquisitions & Operations. From 2014 to 2016, Casta worked as an Advisor and Board member at Be Sport, Inc. Currently, they are working at the European Broadcasting Union, where they have held roles such as Head Of Business Development - Eurovision Sport and Senior Sports Rights Manager - Football. Jean-Baptiste currently serves as the Head of Strategy & Business Operations.
Jean-Baptiste Casta obtained a Master's degree in International Marketing from NEOMA Business School from 1997 to 2000. Jean-Baptiste also obtained a Master's degree in Commerce international / commerce from the University of Deusto in 1999. Prior to that, they completed a Bachelor of Arts (B.A.) in Economics & Management from Université Paris-Est Marne-la-Vallée from 1994 to 1997. Additionally, they hold the certification of J+S Rugby Coach - IRB 1 from Jeunesse et Sport, obtained in 2013, and a JUDO Black Belt 1st DAN obtained in 1992.
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