Sarah Freer

Sarah Freer has a strong background in e-commerce and digital sales. Sarah is currently the Head of e-Commerce Europe at ECCO Shoes, overseeing the commercial performance and shopper experience on ecco.com. Previously, they worked as the Global E-Commerce Development Manager at the LEGO Group, where they led the global expansion of LEGO.com through licensed partners. Prior to that, Sarah held various positions at Danone, including Head of E-Commerce for Asia, Middle East, Russia, and Latam, where they were responsible for strategic development and partnership with e-commerce players. Sarah also served as the APAC E-Commerce Manager at The Body Shop, managing the regional growth of the e-commerce business across 9 markets in Asia-Pacific. Sarah's experience also includes roles at E. Breuninger GmbH & Co. as a Category Manager and at Mahle Behr GmbH & Co. KG in corporate communications and event management.

Sarah Freer has a Master of Business Administration (MBA) degree in International Management from SIMT (SDA Bocconi and National Chengchi University) obtained from 2006 to 2008. Sarah also holds a Bachelor of Arts (B.A.) degree in Communication and Media Studies from the University of Augsburg, earned between 2002 and 2005.