Eckes-Granini
Peter Haedge has a diverse work experience in the sales and key account management field. Peter started their career in 1993 as an Avdelningsansvarig Djupfryst + Drycker at ICA FOCUS, where they were responsible for the frozen and beverage department. From there, they joined Nestle as a Merchandiser and later became a Säljare, handling Findus frozen products in southern Skåne. In 2000, they moved to Findus, where they initially worked as a Försäljningschefsassistent and later became a Regional Försäljningschef until 2005. Peter then joined Scanbox Entertainment as a Key Account Manager for three years before joining Almondy AB as an Area Sales Manager. At General Mills Scandinavia AB, they held the positions of Key Account Manager and Key Account and Sales Team Manager. Their most recent role was at Eckes-Granini, where they served as a Key Account Manager before being promoted to Sales Director in April 2018.
Peter Haedge attended Katrinelundsgymnasiet from 1989 to 1992, where they completed a three-year degree in Ekonomisk linje. Later, from 2001 to 2003, they attended IHM Business School and earned a degree in DIHM Marknadsföring with a focus on Marknadsföring.
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Eckes-Granini
Eckes-Granini Group GmbH: The leading supplier of fruit juices and fruit beverages in Europe “We bring the best of fruit for a healthy and enjoyable life – with respect and responsibility for people and planet". That is the guiding principle for the Eckes-Granini Group. The independent and financially sound family-owned business based in Nieder-Olm, Germany (Rhineland-Palatinate) is focused on its committed and competent employees, its strong brands in the juice, fruit beverage and smoothies segments and a long-term strategic orientation devoted to generating sustainable added value. Eckes-Granini has pursued a consistent international expansion course since the early 1990s. Today, Eckes-Granini operates with fully owned subsidiaries and strategic partners, primarily in Europe – and achieves in Business Year 2021 annual turnover of 856 million euros with a total of 1697 employees. Together with strong national and regional juice and fruit-beverage brands such as hohes C, Joker, Marli, SIÓ, YO, Brämhults, Rynkeby, God Morgon and Elmenhorster, the internationally renowned premium brands granini and Pago represent the foundation of the Eckes-Granini Group. Superior quality always has top priority – from carefully selected fruits and raw materials to the gentle production process to the finished product. We are represented all over Europe – in the retail food trade and the out-of-home market – by an innovative product portfolio consisting of fruit juices, fruit beverages, fruit syrups, smoothies and fruit-based refreshment drinks. Consumers in over 80 countries, most notably in Europe, know and appreciate our fruit juices and our wide range of fruit beverages. The success achieved by our brands is attributable to outstanding product quality, unique positioning, sustainable innovations and strong advertising support. To learn more about us please visit our homepage.