Matt Canchela

Matt Canchela currently serves as Senior Enterprise Sales Director at PG Forsta, a leading experience and research technology platform, since March 2025. Previously, Matt held the position of Enterprise Sales Director - Retail Apparel at TruRating from December 2022 to November 2024, specializing in forecasting and creative problem-solving. Prior experience at Medallia included roles as Senior Strategic Sales Director for both Emerging Enterprise and Commercial sectors, as well as Senior Sales Director for Hospitality, with a focus on contact center technology and forecasting. Earlier in Matt's career, experience included working as an Inside Sales Account Representative at Showpad and as an Event Volunteer at National MS Society, where responsibilities included event coordination and collaboration.