Fernanda Lagroteria Ribeiro de Carvalho

Fernanda Lagroteria Ribeiro de Carvalho serves as the Public Relations & Communications Director at Edelman Brasil since November 2012, leading communication efforts for clients including Coca-Cola and overseeing teams across Latin America. With significant experience in strategic communication management, Fernanda has worked with major brands such as Unilever, Hershey, and Sony, managing multicultural teams and developing comprehensive proposals and communication projects. Prior to Edelman, Fernanda co-founded the app "Tem Fila?" and held various roles in marketing communications at DuPont, Itaú Cultural, and GHT Ibis Agency. Educational credentials include a Master's in Communication Sciences and a specialization in Marketing Management and Communications from esteemed institutions in Brazil, supplemented by various certifications in digital marketing, project management, and customer experience.