Mara Marchetti is an experienced professional in corporate development and marketing, currently serving as Corporate Development Manager at Edelweiss since June 2022. Prior to this role, Mara held various marketing positions at Weisse Arena Gruppe from December 2017 to June 2022, including Marketing & Content Managerin, where responsibilities included leading a company newsroom, planning multimedia productions, and overseeing marketing activities for various brands. Earlier experience includes a marketing coordinator role with responsibilities in MICE and content production, as well as positions at IKEA Group, Raiffeisen Schweiz, Swiss International Air Lines, and Thurgauer Kantonalbank. Educational qualifications include a Bachelor of Applied Science in Management and Tourism, additional certifications in Content Marketing and Customer Experience Management from ZHAW, and a study at Universitat Autònoma de Barcelona.
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