Amal Amini Alaoui

Amal AMINI ALAOUI currently serves as the Go-To-Market Lead and Digital Marketing Team Leader at Edenred Belgium since September 2018, where responsibilities include leading a team of digital marketers and designing go-to-market plans that align with company growth targets. Previous roles include Lead Generation and Activation Manager, focusing on developing lead generation strategies, budget management, and campaign effectiveness analysis. Prior experience includes positions as a Digital & CRM Business Analyst at Yves Rocher, Digital Project Manager & Marketing Specialist at Lessines Industries, and Digital Project Manager at M-Technologies. Amal's career began with internships at Shell and Veolia Environnement, following a Master's degree in Marketing and Trade Management from Ecole Nationale de Commerce et de Gestion de Kenitra.