Alex Vitela Caraveo

Alex Vitela Caraveo is a seasoned digital marketing professional with extensive experience in various roles across leading companies. Currently serving as a Digital Performance Specialist at Edenred España, Alex focuses on enhancing online visibility and driving lead generation. Previous roles include B2B Demand Generation at KLEIN, where Alex developed marketing strategies specifically for the USA market, and Business Partner Digital Marketing Advisor at IBM, delivering tailored webinars and optimizing digital strategies. With a strong foundation in ecommerce, user experience, and project management gained from positions at MAVI de Occidente S.A. de C.V., everis, and Manatí Media, Alex holds a Master's degree in Digital Content Management from Universitat de Barcelona and a Bachelor's degree in Marketing from Universidad de Sonora.