Edenred
Ana Giard-Lafonte is an accomplished marketing professional with extensive experience in growth and automation marketing across diverse industries. Currently serving as Growth & Automation Marketing Manager at Edenred, Ana facilitates cross-functional collaboration among local marketing teams in over 40 countries and strategically aligns marketing strategies with business goals. Previous roles include Digital Marketing Expert at Merck Group, where Ana developed integrated campaigns and optimized digital tools, and Marketing Director at ModuloTech, responsible for marketing strategy, competitive analysis, and customer acquisition tactics. Ana's career began with roles at Nestlé Skin Health, RB, and Linklaters, providing a strong foundation in market analysis, legal marketing, and tax-related M&A operations. Ana holds a Master’s Degree in Marketing for Product Managers from Audencia and a Master's degree in Law from Pontifícia Universidade Católica de São Paulo.
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Edenred
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Edenred SA, formerly New Services Holding SA, is a France-based company engaged in the provision of prepaid corporate service vouchers. It designs and manages solutions that improve the efficiency of organizations and purchasing power to individuals. By ensuring that allocated funds are used specifically as intended, the Company's solutions enable its customers to more effectively manage their employee benefits (such as Ticket Restaurant, Ticket Alimentacion, Ticket Universal Employment Service Voucher (CESU) and Childcare Vouchers, among others), expense management process (Ticket Car, Ticket Clean Way and Repom, among others) and incentive and rewards programs (such as Ticket Compliments, Ticket Kadeos, among others). Edenred SA also supports public institutions in managing their social programs. The Company also operates through Vasa Slovensko and is present in over 40 countries in Americas, Europe, Africa and Asia. It also operates through UTA.