Ana Giard-Lafonte

Ana Giard-Lafonte is an accomplished marketing professional with extensive experience in growth and automation marketing across diverse industries. Currently serving as Growth & Automation Marketing Manager at Edenred, Ana facilitates cross-functional collaboration among local marketing teams in over 40 countries and strategically aligns marketing strategies with business goals. Previous roles include Digital Marketing Expert at Merck Group, where Ana developed integrated campaigns and optimized digital tools, and Marketing Director at ModuloTech, responsible for marketing strategy, competitive analysis, and customer acquisition tactics. Ana's career began with roles at Nestlé Skin Health, RB, and Linklaters, providing a strong foundation in market analysis, legal marketing, and tax-related M&A operations. Ana holds a Master’s Degree in Marketing for Product Managers from Audencia and a Master's degree in Law from Pontifícia Universidade Católica de São Paulo.