Astar has 15 years’ experience in digital transformation, including information systems, data digitization and social media campaigns. Prior to joining Edete, Astar served as Director of Digitization at the Tivon Community Center Network, and implemented information systems at the Israel Electric Corporation, the Israel Police, and more.
Outside of work, Astar is highly involved in voluntary and social causes. She supports and leads women's organizations in the advancement of gender equality, and played an active role in realizing the adoption of the UN Convention on Gender Equality by her local council - making Kiryat Tivon the first community in Israel to make this move.
Astar graduated with a BA in Human Resource Management at Emek Yizrael Academic College, and a certification in Management and Marketing on Social Media.