Sheri Watkins is a seasoned social media professional with extensive experience leading digital strategy and influencer marketing initiatives for major brands. Currently serving as Social Media Lead for Schick at Edgewell Personal Care since May 2022, Sheri has significantly boosted TikTok following, managed influencer collaborations, and implemented a unified social media platform ahead of schedule. In addition to this role, Sheri is a board member at SocialMedia.org, contributing insights to a community of social media leaders. Previous positions include Senior Social Media Strategist at Talis Biomedical Corporation and Social Media Manager at Abbott, where Sheri provided strategic direction for various consumer brands. Sheri holds a BA in English from Waynesburg University and an M.Ed. in Curriculum and Instruction from Gannon University.
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