Tracey Madden

Tracey Madden is an accomplished marketing professional with extensive experience in brand management and strategic business leadership. Currently serving as the Sr. Global Business Manager for Banana Boat Sun Care at Edgewell Personal Care since May 2017, Tracey Madden oversees a global brand valued at $250 million, focusing on strategic planning and consumer-led innovation. Prior roles include driving global strategy for Schick Disposable Razors at Energizer Personal Care and leading brand strategy for Playtex Infant & Toddler Care. Tracey Madden's career also includes significant positions at Beiersdorf, Georgia Pacific, Dana Perfumes, and IRI, where expertise in product strategy, market analysis, and brand communication was developed. Holding a degree in Marketing with a concentration in Spanish from the University of Connecticut, Tracey Madden combines strong analytical skills with a deep understanding of consumer insights.