Tuba Ayalp

Tuba Ayalp is an accomplished Senior Brand Manager at Edgewell Personal Care, overseeing marketing strategies in the Middle East, Africa, and Israel since February 2020. Ayalp has a strong track record in brand management, having previously held the position of Regional Brand Manager at Bel, where significant growth in the snacking category was achieved. With experience in managing product launches, market analysis, and digital strategies, Ayalp successfully launched the new razor brand "EDGE" in Israel, capturing 10% market share in its first month. Ayalp's career began with roles at L'Oréal, Nielsen, and various marketing positions that built a solid foundation in brand strategy and consumer insights. Ayalp holds an Honor Degree from Boğaziçi University, ranking first in class.