Kevin Keith

Chief Marketing Officer at Edible Brands

Kevin Keith has a diverse work experience in marketing and brand development. Kevin is currently serving as the Chief Marketing Officer at Edible Brands since January 2023. Prior to this, from 2017 to 2022, they worked as the Chief Brand Officer at Orangetheory Fitness. In their role at Orangetheory Fitness, they contributed to the development of the brand.

From 2013 to 2017, Kevin was the Chief Strategy Officer at JWT Atlanta, where they led integrated brand strategy and planning for clients such as Shell, USMC, US Virgin Islands, Pennzoil, Jiffy Lube, Build-A-Bear, Scana, FEMA, and also handled business development. During this time, they focused on simplifying business problems and creating meaningful brand experiences.

Before that, they worked at The Coca-Cola Company as Group Director for Integrated Marketing Content from 2010 to 2013. Prior to that, they were the SVP, Director of Brand Development at 22squared from 2006 to 2010, handling brand development responsibilities.

From 2003 to 2006, they worked at UPS as an International Advertising Manager. From 2000 to 2003, they served as the VP, Worldwide Management Supervisor at Hal Riney & Partners. Prior to that, from 1998 to 2000, they worked at Ogilvy & Mather as a Worldwide Account Supervisor.

Kevin began their career at Lowe & Partners/SMS as VP, Account Supervisor from 1996 to 1998 and worked as an Account Executive at Draftfcb from 1994 to 1996.

Kevin Keith attended the University of Cambridge in 1994, where they studied International Finance and English Literature. Prior to that, they attended Lee University from 1991 to 1994 and obtained a Bachelor of Business Administration (B.B.A.) degree in International Business. In addition, Kevin Keith also has a history with Lee University, but the specific details about the duration and degree are not provided.

Links

Previous companies

Orangetheory Fitness logo
UPS logo
The Coca-Cola Company logo

Timeline

  • Chief Marketing Officer

    January, 2023 - present