Elaina McMillan

Director Of Product Marketing at Edifecs

Elaina McMillan, MBA has a diverse work experience in marketing and healthcare. Elaina is currently serving as the Director of Product Marketing at Edifecs since October 2022. Prior to this, they held the role of Associate Director, Product Marketing, Healthcare Data Interoperability at Edifecs from May 2021 to October 2022. In this role, they served as the interim leader for a cross-functional marketing team and was responsible for market research, product marketing, and demand generation.

Before joining Edifecs, Elaina was the Co-Owner of Fresh Roots Farm and Gardens, LLC since November 2018. Elaina was responsible for driving business goals and initiatives for an organic market garden and farm, as well as leading marketing activities.

Elaina also has experience working at Change Healthcare, where they held the positions of Senior Marketing Manager, Strategic and Product Marketing from September 2020 to May 2021, and Sr. Consultant, Strategic Marketing, Enterprise Technology and Partnerships from February 2019 to September 2020. At Change Healthcare, they developed marketing plans and campaigns to improve brand reputation and thought leadership across enterprise technologies and co-led partner marketing with major companies.

Prior to Change Healthcare, Elaina worked at HealthPartners for several years in various marketing roles, including Supervisor, Product Marketing and Sr. Product Marketing & Communications Consultant. Elaina partnered across different departments to develop and improve health and care engagement solutions and executed program engagement and launch campaigns.

Elaina's earlier work experience includes marketing internships at Lawson Software and virtuwell online clinic. Elaina also worked as a Certified Medical Assistant at HealthPartners and Regions Hospital.

Overall, Elaina McMillan brings a wealth of experience in product marketing, healthcare data interoperability, strategic marketing, and brand management in the healthcare industry.

Elaina McMillan holds a Master of Business Administration (MBA) degree from Metro State University, which they obtained from 2008 to 2010. Prior to their MBA, they completed a Bachelor of Science degree in Marketing from the same institution from 2006 to 2008.

In terms of additional certifications, Elaina McMillan obtained the Sirius Decisions Campaign Planning Pathway certification from SiriusDecisions in December 2019. Elaina also completed the Youth Protection Training certification with the Boy Scouts of America in 2018, and the Crucial Conversations certification with HealthPartners in 2016. Additionally, they have completed the Pragmatic Marketing: Foundations, Market, and Launch certification, although the specific details regarding the institution and date are not provided.

It is worth noting that outside of the provided information, no further assumptions can be made about Elaina McMillan's education history.

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