Jackie Cameron

Jackie Cameron, PhD, serves as a Digital Marketing Lecturer at Edinburgh Napier University’s Business School, focusing on areas such as Digital Marketing Strategy, Marketing Communications, and Consumer Behaviour. In addition to lecturing, Jackie holds the position of Deputy Programme Leader for the BA (Hons) Marketing with Digital Media and leads various modules for both UK and Hong Kong students. Jackie has a strong background in academic supervision, including PhD and MBA students, and coordinates live projects to enhance student employability. Previous roles include Editor at Large for BizNews.com and various teaching, tutoring, and marketing positions across notable institutions, including the University of Stirling and The University of Nottingham. Jackie holds advanced degrees from, among others, the University of Stirling and Edinburgh Napier University, and actively contributes to academic networks and conferences within the marketing field.