Riad Arafat serves as the Assistant Manager of Performance Marketing at Edison Real Estate since April 2024. Previously, Riad was a Senior Brand & Communications Specialist at Level3 Carrier Limited from February 2020 to March 2024, contributing to the firm's extensive range of communications and technology services. Riad also held the position of Media Planning Director at WEL360 from February 2022 to May 2023, and worked as a Community Manager for Business Solutions at We are X between July 2017 and January 2020, focusing on stakeholder coordination and customer experience. An early career included an internship at New Age, Dhaka, where Riad enhanced editorial content through proofreading and research. Riad possesses a Master of Arts in English Language and Literature and a Bachelor's degree in English with a focus on Media and Cultural Studies, both from BRAC University.