Allison Lloyd

Allison Lloyd has a strong background in database marketing, with experience in various roles across multiple companies. Allison has worked at Edmund Optics as the Director of Database Marketing, where they were responsible for developing and executing strategic mailing and digital lead generation programs. Allison also led a team of marketing specialists and managed marketing campaigns through the company's CRM system. Prior to that, they were the Global Database Manager at Edmund Optics, where they oversaw catalog mailing efforts and managed the development of the CRM database. Allison also implemented strategies for data management and maintenance. Before joining Edmund Optics, Lloyd worked at S&S Worldwide as an Independent Consultant and Database Marketing Manager, overseeing the marketing database and providing reporting and analysis. Allison also created automated systems for analyzing mailing campaigns and provided customer intelligence for call campaigns. Lloyd began their career at CDW, where they held various roles, including Senior Manager of Modeling & Analysis and Manager of Database Marketing. Allison conducted data mining, modeling, and customer profiling efforts, and produced market analysis reports. Allison also managed a team of analysts and oversaw the production of database reports. Lloyd's experience also includes working as a Marketing Statistician at Moore Medical Corp. Overall, they have extensive experience in database marketing, strategy development, and data analysis.

Allison Lloyd obtained their Bachelor of Science (B.S.) degree in Psychology and Computer Science from California State University - East Bay, which they attended from 1993 to 1995. Additionally, they have obtained additional certifications throughout their career, including the Digital Marketing Foundation from Imparture in May 2018, and the SEO Fundamentals Exam from Semrush in March 2021.