Amanda Wills

Born in Liverpool in 1962, Amanda is an award winning and highly respected UK travel industry executive. Starting her tourism career at Airtours PLC, where she became the first woman appointed to the Board of the United Kingdom Leisure Group. She subsequently spent over 13 years as Managing Director of the Virgin Holidays Group joining in September 2001. During this time under her leadership the Company experienced exponential growth in both revenues and profit and became the market leader in long haul holidays. Her guidance led to an introduction of industry firsts in both products and services with an acquisition led strategy that penetrated new markets both in the UK and USA. During her tenure as Managing Director Virgin Holidays won many industry accolades.

She was recognized and honoured in the UK for her commitment to charity work and was awarded as Commander of the Order of the British Empire (CBE) by the Queen in 2014.

Amanda is also a Non-Executive Independent Director of AirPartner Global Limited, a private jet charter and consultancy business.

Amanda, was appointed for the first time as Independent Director by the Board of Directors on the 22nd July 2015 for a period of three years, and ratified by the Shareholders, on the meeting held on the 20th July 2016. She was subsequently re-appointed for a period of three years in the Shareholders’ General Meeting held in September 2018.