Yudelka Camilo Brens

Yudelka Camilo Brens is an accomplished CRM Senior Specialist at eDreams ODIGEO since October 2019, leading the Prime Lifecycle team focused on Subscription and Retention. Responsibilities include defining team objectives and roadmap, identifying growth opportunities, balancing short-term KPIs with long-term customer metrics, and promoting knowledge sharing within the department. Yudelka has also held various roles at eDreams ODIGEO, including CRM Specialist and CRM Executive, which involved executing contact strategies and optimizing campaigns. Prior to this, experience includes positions as a Product Manager at Exertis and Computers Unlimited Ibérica, as well as roles in sales and marketing at Ingram Micro. Yudelka's educational background includes several professional development courses, culminating in a Bachelor's degree in Advertising from Universidad APEC and a Data-Driven Process Improvement program at the University at Buffalo.