Charlie Whitfield has extensive experience in the luxury beverage sector, with a career at Edrington spanning over a decade. Leading roles at The Macallan include Global Consumer & Internal Advocacy Lead, where responsibilities encompass P&L management, brand strategy development, and innovative education platforms. Previous positions include National Brand Ambassador and Private Client Manager, contributing to brand awareness and sales growth in the USA. Prior experience includes work as an International Account Manager at Paxsmart, focusing on luxury travel retail, and an Account Executive at Storck in travel retail. Charlie holds a 2.1 BA Hons degree in International Business Management with Spanish from Newcastle University.
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