Aj Kirby

Aj Kirby is currently the Marketing Manager at EducationSuperHighway. Prior to this, they spent five years at the University of North Carolina at Charlotte as the Assistant Director. In this role, they were responsible for developing strategic marketing plans and campaign direction for the university's Health and Wellbeing unit brand. This included advising 8-10 student Creative Designers in the ideation, creation, and implementation phases of the graphic design process, overseeing 15-20 student Brand Ambassadors in the content creation, scheduling, and analytics review of social media accounts, and designing and maintaining the departmental website. Kirby was also responsible for providing strategic direction and leadership for the recruitment, hiring, training, development, mentorship, evaluation and retention of 400+ student employees. In addition to these responsibilities, Kirby performed educational outreach through presentations and informational tabling to University class sections, Orientation sessions, Admitted Student Days, and EXPLORE UNCC, among other campus and community events. They also collaborated with Cannon Design to create and implement the UREC graphics package for new 148,000 sq. ft. facility.

Aj Kirby is currently working towards a Doctor of Education in Educational Leadership and Higher Education at the University of North Carolina at Charlotte. Prior to this, they obtained a Master of Business Administration in Marketing from William & Mary's Raymond A. Mason School of Business, and a BA in American Studies, Sociology, and Media Studies from the University of Virginia. They also have certification from The BACCHUS Initiatives of NASPA as a NASPA BACCHUS CPE Trainer.

Aj Kirby reports to Jessalyn Santos-Hall, Director of Marketing. Some of their coworkers include Torri Epperson - Marketing Manager.