Vanessa Roche

Director Of Digital Product at EF Go Ahead Tours

Vanessa Roche has a diverse work experience spanning multiple industries. Vanessa started their career as a Student Fundraiser for the University of New Hampshire Alumni Association in 2003. Vanessa then moved on to work as a Brand Ambassador & Event Manager for Partner Promotions Inc., where they engaged consumers and managed promotional campaigns and events for various clients. In 2008, they joined EF Education First as a Sales and Marketing Coordinator. Vanessa further advanced their career by joining EF Educational Tours in 2011 as a Web Marketing Analyst, where they measured the effectiveness of marketing efforts and managed digital acquisition campaigns. Vanessa joined EF Go Ahead Tours in 2013 and held various roles, including Digital Analyst, Digital Marketing Manager, eCommerce Manager, Product Owner, Associate Director of Digital Product, and currently serves as the Director of Digital Product. Throughout their roles, they have been involved in data analysis, marketing optimization, and product management, continuously driving value to the business.

Vanessa Roche completed their Bachelor of Arts degree in International Affairs, Sociology, and French at the University of New Hampshire from 2003 to 2008. Vanessa also participated in a Study Abroad program at the Santa Reparata International School of Art in 2006, focusing on Italian Language, Culture, and Art History. In October 2016, Vanessa obtained the Google Analytics Individual Qualification certification from Google.

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