Efes Kazakhstan JSC FE
Alina Zhiyenbayeva is an accomplished marketing professional with a robust background in brand management and strategic marketing across various sectors. Currently serving as a Marketing Manager at Efes Kazakhstan JSC FE since August 2021, Alina leads a dynamic team responsible for a wide range of brands, significantly contributing to 50% of the company's portfolio. Prior roles include Brand Manager for Miller Genuine Draft at Efes and leading the Skin Care category at Beiersdorf. Alina's early career includes experience as a Junior Brand Manager at Danone and marketing roles at E2 Educational Services. Alina holds a Bachelor's Degree in Economics and Business from Almaty Management University and an Associate's Degree in Economics from the College of International Academy of Business.
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Efes Kazakhstan JSC FE
Efes Kazakhstan is a part of the Anadolu Group, founded in 1950. Anadolu Group operates in 7 sectors (beer, non-alcoholic beverages, retail, agriculture, automotive, stationery, and energy) across 19 countries with approximately 80 companies and 95,000 employees. In Kazakhstan, the Anadolu Group is represented by two companies – Efes Kazakhstan and Coca-Cola İçecek. Currently, Efes Kazakhstan owns two breweries, one in the Almaty region and one in Karaganda. The company employs 1,000 people. Efes Kazakhstan offers a range of beer brands in the Kazakhstan beer market that cater to different market segments, including Efes Pilsener, Kruzhka Svezhego, Beliy Medved, Miller Genuine Draft, Bremen von Lustig, Bavaria, Velkopopovický Kozel, Amsterdam Navigator, Khmelnoy Los, Zhigulevskoye, Slavna PRAGA, and more.