Efes Kazakhstan JSC FE
Zeynep Erkan-Alp currently serves as the Head of Marketing at Efes Kazakhstan JSC FE since September 2019. Prior to this role, Zeynep held various positions at Anadolu Efes from April 2004 to August 2019, including EFES Brands Marketing Manager and Mainstream Category Marketing Group Manager, overseeing multiple brands such as Miller Genuine Draft®, Tekel Birası®, and Efes Light®. Zeynep began the professional journey as a Marketing and Sales Representative. Zeynep holds a Bachelor of Science in Business Administration from Bilkent University and completed earlier education at TED Ankara College and Ozel Yukselis Koleji.
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Efes Kazakhstan JSC FE
Efes Kazakhstan is a part of the Anadolu Group, founded in 1950. Anadolu Group operates in 7 sectors (beer, non-alcoholic beverages, retail, agriculture, automotive, stationery, and energy) across 19 countries with approximately 80 companies and 95,000 employees. In Kazakhstan, the Anadolu Group is represented by two companies – Efes Kazakhstan and Coca-Cola İçecek. Currently, Efes Kazakhstan owns two breweries, one in the Almaty region and one in Karaganda. The company employs 1,000 people. Efes Kazakhstan offers a range of beer brands in the Kazakhstan beer market that cater to different market segments, including Efes Pilsener, Kruzhka Svezhego, Beliy Medved, Miller Genuine Draft, Bremen von Lustig, Bavaria, Velkopopovický Kozel, Amsterdam Navigator, Khmelnoy Los, Zhigulevskoye, Slavna PRAGA, and more.