Shah Alum possesses extensive experience in digital marketing and eCRM, currently serving as Vice President, Digital at J.P. Morgan since July 2016. Previously, Shah held roles such as eCRM Manager for EMEA and Consultant at emocial digital, focusing on email and digital marketing strategies. Shah also worked as an e-Marketing Consultant for Wildfire HQ Marketing and Manager of Marketing Solutions at Naked Communications Europe. Earlier positions include Campaign Manager at Intela, Digital Producer at eBay Enterprise, and Client Service Consultant at Emailvision, supporting key accounts in best practices for email marketing. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.