Imyra Baptista has extensive experience in production and event coordination, primarily in the sports marketing sector. Since January 2015, Imyra has worked as a producer at Effect Sport, focusing on Gatorade’s hydration initiatives at various events including marathons and regional races. Previous roles include assisting in production across several high-profile events such as the Rei e Rainha do Mar series, NBA events, and the Nike Women Victory Tour, where responsibilities encompassed team coordination, production setup, and supplier management. Additionally, Imyra contributed to the 2014 Copa do Mundo da Boa project with Zerotrês Marketing Promocional. Imyra holds a general education diploma from the Colégio Motta Filho and has further education from Unisuan.
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