Alex joined Effective Spend as the first-ever hire. After spending 2 years learning the ins and outs of Paid Search, he took a hiatus to start and run his own eCommerce business, FringeSport. 4 Years, $10M in revenue, 25,000+ happy customers, and 30 team members later, he successfully sold FringeSport. Alex returned to Effective Spend to develop all areas of the business and to help the partners achieve the best possible results by marrying Paid Search into a holistic business strategy.
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