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Beth Rimmels

Senior Copywriter / Content Marketing Manager at Efferent Media

Beth Rimmels has a long and varied work experience. Beth began their career in 1997 as a Copy Editor for CMP Media's Network Computing. In 1999, they joined the start-up team that created and launched The Long Island Voice as the 8 Days [Arts & Entertainment] Editor and Columnist. In 2000, they were the Managing Editor of The Scoop, a digital publication for an e-commerce site. From 2001 to 2004, they worked as a Writer, Editor and Marketer for Consulting and Freelance, and was a Guest Speaker from 2004 to 2015. In 2010, they were the Social Media and Content Marketing Manager for Barron Designs, and the Compliance Officer and Insurance Agent for PJP Health Agency. From 2015 to 2018, they were the Social Media Marketing Manager for Jasmine Universe LLC. In 2018, they were promoted to Senior Copywriter and Content Marketing Manager for Efferent Media, Inc., where they recruited and managed a team of freelance writers, planned, researched, wrote and edited content for online articles and clients' blogs, and utilized SEO research and strategy to optimize results. Beth achieved an 86% increase in client satisfaction with their blogs, a 94% decrease in client requests for revisions, and developed ideas to repurpose content as lead magnets to increase sales funnel retention.

Beth Rimmels received their degree in Communications from Muhlenberg College, where they specialized in Writing, Film & Video Production & Criticism with a minor in Theater. Beth has also obtained certifications from Google in Google Analytics and Google My Business.

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