Paul Greenwood

Paul Greenwood serves as the Head of Global Marketing at EFQM since November 2020, leading efforts to enhance organizational performance and facilitate change through data-driven insights. Previously, Paul held roles such as Client & Business Development Director at Well & Truly, Head of Marketing at Wearable Technologies Ltd, and Head of Marketing at Sporting Edge, where strategic marketing initiatives focused on growth and digital transformation. Paul co-founded Black Marketing and was a Managing Director, as well as serving as Senior Business Manager EMEA for Xbox Video at Microsoft. Additional experience includes partnership marketing roles at LOVEFiLM, Blockbuster Entertainment, and British Airways, where Paul contributed to significant marketing strategies and initiatives. Paul earned a Bachelor's Degree in Management Science from Alliance Manchester Business School.