Alex Baturin

Alex Baturin has a diverse work experience in sales and marketing. From 2018 to present, they serve as the Head of regional sales teams at Egmont, where they have successfully led B2B sales activities in the top 3 Russian regions, achieving a sales growth of up to 40%. In this role, they have established new distribution channels, cultivated strong client relationships, and promoted publishing products to local marketplaces, franchises, and retail companies. Alex has also been responsible for building sales teams from scratch, focusing on revenue growth and employee empowerment. Alex'sresponsibilities have included cold search B2B, preparing commercial offers, contract negotiation with key clients, managing a team of sales representatives, P&L management, business development, expanding the assortment matrix, sales management in CRM, and employee selection and training.

Prior to their role at Egmont, from 2017 to 2021, Alex worked as a Sales and Marketing Technologist at Edutech. And from 2015 to 2017, they were the Head of Sales at Oriental Way.

Alex Baturin holds a Master of Education (MEd) degree from Moscow State University. They also have a Master of Education (MEd) degree from Orenburg State University (OSU). In addition, Alex has obtained a Specialist Adobe Photoshop & Illustrator certification from Elina Chebotareva School of Professional in 2022. They have also obtained certifications in Facebook Ads, Google Ads, Sales training, and Stories-maker from various institutions in 2022.