Lucero Saldivar

Lucero Saldivar is a seasoned professional with extensive experience in project management and digital marketing. Currently serving as a Senior Project Manager at eg+ worldwide since September 2021, Lucero specializes in developing advertising materials for Organon health care company on a global scale. Prior roles include Specialized Project Manager at Hexagon Data, where project management supported client marketing strategies for notable brands such as Coca-Cola and Heineken, and Lead Project Manager as a freelancer focusing on website development and digital strategy. Additional experience encompasses positions such as Account Manager at Adventa, New Business lead at Advantage Marketing Mx, and Senior Account Executive at Promored, with a background in teaching media strategy at UNAM. Lucero holds various advanced certifications in digital marketing and e-commerce from reputable institutions including Universidad Nacional Autónoma de México and Google, complemented by a bachelor's degree in communication sciences.