Nicole Hines

Nicole Hines is a seasoned marketing professional with extensive experience across various health and wellness sectors. Currently serving as Marketing Director at eHealth, Inc., Nicole leads marketing strategies for both the Employer and Individual lines of business, focusing on performance marketing to foster business growth. Prior roles include Senior Marketing Director at RVO Health, where marketing initiatives achieved substantial growth in the prevention vertical, and Marketing Director at Optum, where Nicole oversaw a team that significantly boosted virtual care visits. With foundational roles at UnitedHealth Group and General Mills, Nicole has demonstrated a strong capability in developing marketing strategies that enhance brand engagement and drive performance. Nicole holds a Master of Public Health in Nutrition from the University of Massachusetts Amherst and a Bachelor of Science in Nutrition from the University of Minnesota.