Ehrenberg-Bass Institute
Nick Danenberg has extensive experience in data engineering and analytics, currently serving as the Manager of Special Projects at the Ehrenberg-Bass Institute, where responsibilities include leading the Data Engineering and Analytics team and developing automated reporting and simulation tools. With a strong academic background, including a PhD in Advertising and multiple degrees in Business and Marketing from the University of South Australia, Nick has a history of creating impactful educational programs, such as the "How Brands Grow - Live!" course. Previous roles include senior research positions and management in corporate environments, showcasing a diverse skill set in marketing research, strategy development, and team leadership.
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Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.