Sona Abaryan

Sona Abaryan is a seasoned professional with extensive experience in consulting and analysis. Currently a Partner at Ekimetrics since February 2015, Sona has progressed through various roles including Senior Manager, Manager, Senior Consultant, and Consultant. Prior experience includes an Analyst position in Group Customer Insight at John Lewis Partnership from October 2013 to February 2015, and an Associate role in Business and Strategy at Dearman Engine Company Ltd, a startup focused on a novel zero-emission engine, from February 2013 to October 2013. Sona also served as a Research Analyst at Davidson Kempner Capital Management, contributing to retail industry research from February 2011 to November 2012. Educational qualifications include a degree from The London School of Economics and Political Science (LSE) and a Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM).