Hélène Urbanski

Hélène Urbanski is an experienced professional in CRM and digital marketing, currently serving as Responsable CRM et rétention client at Ekwateur since July 2023. Previously, Hélène held roles as Responsable CRM et marketing digital at Room Saveurs and as Responsable CRM at CONCILIO, where key responsibilities included defining user strategies, managing email campaigns, and optimizing user journeys, resulting in a 12% increase in usage from email campaigns. Hélène's extensive background also includes strategic roles at Accor, ORPI, and various marketing positions within the restaurant industry, demonstrating proficiency in campaign management, brand strategy, and performance analysis. Hélène holds a Master's degree in Marketing from IÉSEG School of Management and a Master 2 degree in Gestion des activités touristiques et hôtelières from the University of Paris I: Panthéon-Sorbonne.