Samah El Ghazouly

Samah El Ghazouly is a seasoned professional in research management with extensive experience across various sectors. Currently serving as a Senior Research Manager at El-Araby Group since September 2022, Samah has previously held notable positions, including Associate Insights Director at Brand Vision MENA and Research Manager at Confield-MENA. Expertise encompasses project planning, implementation, and evaluation, as well as client management and business development. Samah has a solid background in both qualitative and quantitative research methodologies and has worked with international clients throughout the MENA region. Educational qualifications include certifications in UX from UX-alliance and PRINCE2, along with a degree from Ain Shams University.