Ariel Benedetti

Ariel Benedetti is the Executive Director and Founder of AB Growth, a digital media and social networks consulting agency, since December 2012. As a keynote speaker and coach, Ariel specializes in digital selling, social selling, and personal branding, delivering talks at numerous international events, including TEDx. Additionally, Ariel serves as a columnist for El Cronista and offers guidance on enhancing social media presence. With multiple bestselling publications on digital marketing and social selling, Ariel also holds teaching positions at the Universidad de San Andrés and has contributed to the Asociación Argentina de Marketing. Educational credentials include an MBA from Universidad Torcuato Di Tella and various specialized programs in e-commerce and brand management. Previous experience includes roles as Product Licensing Manager and Brand Manager at STONE.