Juan Martin Vaz

Juan Martin Vaz is an experienced professional in audience management and performance marketing, currently serving as the Gerente de Audiencias y Marketing de Performance at El Pais Uruguay since October 2013. Vaz is responsible for developing strategies for B2C database centralization and leading digital subscription business initiatives. Additionally, Vaz has been a docente at Universidad ORT Uruguay since March 2020, teaching about audience management in digital business models. Previous roles include supervisory positions at Montecable and Atento, focusing on sales team management and customer service operations. Juan Martin Vaz holds an MBA from IEEM - Escuela de Negocios and degrees in Communication Sciences and Business Administration.