Hugo Herrera Heras

Hugo Herrera Heras is an experienced business leader currently serving as Managing Partner at Living On The Edge Capital and Partner at Tacotote!, with a focus on innovation at Grill On Box Mx. Prior roles include New Business Development at OXXO, Business Development Partner at Appuntos, and Planning & Growth at Solistica. Hugo's extensive background at Coca-Cola FEMSA includes roles such as Modern Trade Manager and Regional Accounts Manager. Educational qualifications comprise an MBA in Global Management from Thunderbird School of Global Management and a Bachelor in Food Engineering from Tecnológico de Monterrey, complemented by a Diplomat in Human Resources Management from Universidad Panamericana.