The Sales and Marketing team at ElasticRun is responsible for driving the adoption of the platform among brands seeking to penetrate rural markets in India. They work to establish and nurture relationships with potential clients, utilizing rich transaction data and insights to tailor marketing strategies that effectively engage rural consumers. By expanding the reach of brands through innovative sales techniques and collaborations, this team plays a crucial role in enhancing the availability of products in previously untapped areas and facilitating the growth of the rural economy.