José Ignacio Florido

José Ignacio Florido is an experienced professional in digital product management and innovation, currently serving as Head of Digital Product & Innovation at Eldisser since July 2022. Previously, José held roles as Senior Product Manager at Loyal Guru and homyspace, and Product Manager at Mercadona Tech, where responsibilities included enhancing operational efficiency through software solutions for internal users in the grocery retail sector. José's expertise extends to e-commerce strategy developed during tenure as Head of E-commerce & E-business at Grupo Eldisser, alongside consulting expertise at PetyCash. Earlier positions include Chief Product Officer at Hooptap and various roles in product management and marketing, including teaching Mobile Business & Strategy. José holds a Master of Business Administration from thePower and dual Bachelor's degrees in Information Systems Engineering from Ajman University and Universitat Politècnica de València.